Jordan By You — Creative Direction & Product Leadership
As Creative Director for Jordan By You, I set the creative vision and led the seasonal development of premium customization offerings that elevated Brand Jordan’s legacy through craft, materiality and storytelling. The work focused on translating cultural equity into refined, collectible product experiences that felt both iconic and personal.
I owned the creative direction and product design for the SU25 and FA25 assortments, defining a cohesive ecosystem of bespoke components—including embroidered patches, custom laces, dubraes, enamel pins, shoe charms and shoewelry—each designed to uphold Jordan’s standards of precision, confidence and authenticity.
The work was realized through the Jordan By You Customization Workshop, an elevated in-store experience at Jordan World of Flight flagships globally, reinforcing Jordan’s position at the intersection of luxury, sport and self-expression.
