For Avery Dennison’s Apparel Solutions team in Beaverton, Oregon, I developed a complete branding package for their Hood to Coast team, called Ready & Label. The design centered around a bold primary logo that reflected both team identity and the dynamic spirit of the race.
To complement the main mark, I created a graphic set that was both cheeky and zen-inspired—capturing the energy, humor and mental clarity needed for the iconic relay. Each team member had the opportunity to personalize their race day apparel, blending individuality with cohesive team branding.
The result was a collection that celebrated self-expression, performance and creative unity on the course.
