Nike Global Sports Tees — Apparel Design & Cultural Storytelling
From an intern in Sports Graphics to senior apparel design roles, I shaped stories through product—connecting fans and athletes across generations, platforms and sports. My work focused on designs rooted in culture, identity and performance, collaborating with some of the most inspiring creatives in the world to translate insights into meaningful consumer experiences.
Highlights:
Led design for Women’s NFL tees over two seasons—delivering 18–24 unique designs per team across 32 franchises, including athlete-exclusive and real-time moment graphics.
Spearheaded a seasonal NFL Women’s Tees Lookbook as creative lead—overseeing styling, scouting, design and storytelling.
Drove design for Women’s Global Football tees for 4+ years, elevating women’s representation within a predominantly male design community and leveraging consumer focus groups in Spain, The Netherlands and Italy to inform inclusive product direction.
Led global consumer research—from in-home interviews in NYC to sessions with junior players at FC Barcelona and Inter Milan—uncovering insights that informed tee design and elevated Nike’s authentic storytelling.
Partnered with artists including Vasava, Mago Dovjenko, 123Klan and Craig Ward, art-directing bold graphic concepts in their distinct visual styles.
Contributed to cultural milestones including the Bowl Championship Series (BCS), Honolulu Marathon, U.S. Open Tennis and the Olympic Games (Athens & Sydney).
Championed design excellence within Nike’s Graphic Studio, creating apparel and T-shirt graphics that reached millions and reflected Nike’s brand ethos.
