Common Goal 4th Anniversary Jersey — Purpose-Driven Design & Experience
Launched in August 2021, the Common Goal fourth-anniversary jersey translated the movement’s mission—using football as a force for social good—into a tangible, wearable system. Designed in collaboration with Avery Dennison and SoccerBible and informed by input from global Common Goal members, the jersey was conceived as both apparel and a statement of purpose.
The design featured two bold colorways, magenta and blue, overlaid with an iridescent print that shifted with movement—visually representing the diverse perspectives through which football can drive positive change. Central to the jersey were three woven chest badges I designed, enhanced with lenticular shimmer effects, each embodying a pillar of Common Goal’s vision:
Maximizing football’s contribution to people and planet
Fostering solidarity across the global game
Shaping football’s DNA for a more equitable future
Proceeds supported initiatives in gender and racial equity, LGBTQ+ inclusion and peacebuilding. With only 500 produced, the jersey became a collector’s item and a physical touchpoint for the movement’s mission, amplified by global football ambassadors including Juan Mata, Paulo Dybala, Pernille Harder and Magda Eriksson.
This project brought together storytelling, purpose-driven design and sport as a platform for systemic impact—translating Common Goal’s values into a meaningful, digitally and physically resonant experience.
